Alcohol Feels Like a Reward—But It’s the Real Punishment

We’ve been sold a lie.

That alcohol is a treat. A reward. A moment of pleasure after the grind.

 

But what if that “reward” is actually keeping you stuck?

 

In this episode of the 1000 Days Sober Podcast, I unpack a core idea from Allan Dib’s Lean Marketing—and show you how alcohol functions just like Muda (waste) in a broken system.

 

If you’ve ever poured a glass at the end of the day and called it “self-care,” this one’s for you.

We’re not here to deprive ourselves.

We’re here to reclaim our value system—and redesign it around what actually matters.

 

You’ll learn how to spot the false rewards, break the belief system that keeps you stuck, and start building a life that flows from SELF, not sabotage.

 

Much love, and STRIVE on!

Lee

 

 

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